INFORMATION, RESOURCES, MULTIDISCIPLINARY AND MEDIA ENVIRONMENT FOR AGRICULTURAL DEVELOPMENT IN TANZANIA - A poster presented in CTA Annual
Seminar - THE ROLE OF MEDIA in
the agricultural and rural development of ACP Countries in Brussels, Belgium 12-16 October, 2009.
The media houses in Tanzania lack information resources such as libraries, internet connectivity, information collection, and well trained staff to serve and meet journalistic desires and needs. This also includes the issue of multidisciplinary media staff in the area of agriculture and its allied fields. With a multidisciplinary component among media practitioners, the current move by policy-makers in Tanzania, Africa and the world in general to make agriculture a number one priority can be achieved successfully if the media play a major role.
The democratization process in Tanzania continues to make it possible for more mass media houses to become involved in the information dissemination process. Currently, most are concentrating more on political and profit-oriented information. They provide little regarding the agricultural sector, which employs about 75% of Tanzanians. With a lack of public broadcasting services, the existing media (both government and private) concentrate on stories that favor and protect their institution, instead of translating, analyzing and evaluating the policies with regard to the current development outlook.
To make the mass media more effective in the development of agriculture and other socioeconomic issues, changes in the curriculum and the introduction of information literacy training in journalism studies will be needed. Media houses should be able to enrich their collections, have reliable connectivity, have qualified staff to manage their information resources and centers, and also have assigned sections for agricultural information packaging and processing – not forgetting the involvement of agricultural stakeholders in providing not only techniques, but also success stories from work in which they are currently involved.
http://annualseminar2009.cta.int/presentations-thursday
The democratization process in Tanzania continues to make it possible for more mass media houses to become involved in the information dissemination process. Currently, most are concentrating more on political and profit-oriented information. They provide little regarding the agricultural sector, which employs about 75% of Tanzanians. With a lack of public broadcasting services, the existing media (both government and private) concentrate on stories that favor and protect their institution, instead of translating, analyzing and evaluating the policies with regard to the current development outlook.
To make the mass media more effective in the development of agriculture and other socioeconomic issues, changes in the curriculum and the introduction of information literacy training in journalism studies will be needed. Media houses should be able to enrich their collections, have reliable connectivity, have qualified staff to manage their information resources and centers, and also have assigned sections for agricultural information packaging and processing – not forgetting the involvement of agricultural stakeholders in providing not only techniques, but also success stories from work in which they are currently involved.
http://annualseminar2009.cta.int/presentations-thursday
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